![]() ![]() WaveMaker offers a low-code way to add composability to software and create differentiated experiences on web and mobile. Negatively provoke is hardly an alternative. WaveMaker : Enterprise-Grade Low-Code Platform for Composable Apps BUILD COMPONENTS. But It does look like they’re trying to have it both ways though. “Positively Provoke” may prove a winning rallying cry for Wavemaker. The media agency’s view of the best media may not suit creative purposes. Media execs are supposed to spend the client’s money where it does most good (they don’t always of course) while creatives are supposed to produce compelling creative ideas. The mindsets for media traders and creatives could hardly be more different. Some clients may welcome a content contribution from their media agency (saves dealing with two competing entities), the trouble hitherto is that media agencies haven’t been very good at it. ![]() Wavemaker was originally the content division within MEC and the newish entity still looks like an outfit that wants to have a foot in both camps – creative (content) and media. If you call yourself Wavemaker, let alone a positive provoker, you have to do something different. ![]() Wavemaker understands this, we must live our name which reflects a provocative, even fearless attitude.” “This change demands courage, from our clients and from our people. Exceptional growth now requires uncomfortable change. Established approaches and traditional thinking are being exploded in every sector, in every market. Global CEO Toby Jenner, who moved over from WPP’s MediaCom last year, says: “Growth models of the past will not serve the future. Now it has a new visual identity and “platform,” as we call them these days, “Positive Provocation.” Here we go again, you may think, disrupting as we go. Since then Wavemaker seems to have searching for a role in life even though it’s still a big operation with about 7,500 people worldwide. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. ![]()
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